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February 2007 Newsletter

We thought we would look back over the last couple of years to review the most common design flaws we’ve encountered across a range of industry websites.  The good news is that many of the design principles that organisations regularly fail to address can easily be fixed with minimal cost and effort. > Read full article.

Over the last few months we have conducted several usability projects involving senior participants (people age 60 plus).  As the fastest growing demographic on the web, this group is likely to have greater involvement in usability testing in the future.  In this article we have summarised some of the usability issues to consider if your website has any of these users. > Read full article.

Usability Tip No. 10:
Use different colour hypertext for clicked links.

There are a number of basic usability principles that we regular see organisations ignoring.  One such example is using different colour hypertext for clicked and unclicked links.  In the last 5 years only 37% of sites we have studied are incorporating this within their design, which we don’t think is good enough.  > Read full article.

Usability Articles

We’re always reading articles from around the globe about the latest issues relating to usability, web analytics and web design.  Below are a few that caught our eye over the last months:

Selling usability to your manager
Before you can implement a usability initiative in your organisation, you'll need to convince your manager it's worthwhile. The obvious approach is to use a cost-benefit argument, but experience shows that this approach often fails because many managers find the data unconvincing. An alternative approach is to tailor your argument based on your manager's MBTI personality type. This approach generates many different ideas for selling usability within your organisation and is much more persuasive. > Read full article

Web Analytics: New Year - New Opportunities
Many of you may be looking back at last year and asking yourself what you accomplished. On the personal side, you hopefully had a great year. But looking back 12 months, did you accomplish the goals tied to your business, job function, and specifically, your web site?  As this is a common time to reflect on the past and plan for the future, this article examines a few common frustrations. If you're like others in the space, you probably entered the year thinking one or more of the issues below. Read full article

The Dark Side of Prototyping
Are there any downsides of prototyping? Not really. But as with everything else in life, you might stumble and hurt yourself if you don’t watch your step. This article points out some of the banana skins to steer clear of. > Read full article

What we've been up to...

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