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February 2012 Newsletter |
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Feature Article:
Creating user-friendly websites that provide important information to the public |
| Having a usable and user friendly website typically delivers multiple beneficial outcomes such as an increase in online sales, or traffic to a website, however at times the usability of a particular website can have impact on the safety and wellbeing of individuals. This is often the case with many emergency services websites, and recent work which we have done in this space has only served as a reminder of the importance of usability in this area.
From our experience with conducting research in this space here are some of the main points to consider when providing important information to the public (e.g. emergency services websites). Read full article |
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| What we've been doing? |
New Staff Member
UsabilityOne is pleased to welcome new UX Consultant Christine Kowalski to our Melbourne Team. Christine brings to the team ten years of experience working in the education sector as a Web Design Specialist for the State University of New York at Buffalo. She has shared her knowledge of web design and user research through various university-wide projects, invited guest lectures, and regional and national conference presentations in the United States. In her spare time she enjoys spending time outdoors, travelling, exercising, and making her own jewellery. |
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New Trends in Financial Services
Over the past few months, UsabilityOne has been undertaking a number of projects for clients in the Financial Services sector. Observations from these projects have been interesting and indicate a growing trend in user confidence in their financial service provider. We have found that while many users are still concerned with their security when transacting online, a growing number of users are becoming more comfortable with performing more complex financial transactions, and gaining confidence in the online services provided by their financial provider. We look forward to keeping an eye on this trend in 2012, as our work in the financial sector continues. |
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| U1 Blog highlights in December |
New Google Analytics Feature
Last year Last week Google Analytics sent out an email regarding some new features which look fantastic. They include:
1. Google Analytics Real-Time
2. Multi-Channel Funnels
3. Mobile Reporting
4. Flow Visualization
From a UX perspective we are really excited about the information we will be able to glean from our users with these new features and can´t wait to use them.
Read the blog article |
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| Other people's articles that caught our eye: |
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The UX Research Plan that Stakeholders Love
UX practitioners, both consultants and in house, sometimes conduct research, be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let's call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and digestible. Long plans or no plans don't work for people. You must be able to boil a UX research plan down to one page. If you can't or won't, then you won't get buy-in for the research and its results.
Read ´The UX Research Plan that Stakeholders Love´ |
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UX and Mobile Design: 2012´s Challenges and Opportunities
In the past five years, the world of mobile web design has quickly evolved. Applications of today push boundaries we would never have imagined before the development of the modern smartphone. For UX professionals, these changes provide some fascinating opportunities. On the other hand however, quick evolution also presents some real challenges. Rules and processes from five years ago are no longer sufficient and we sometimes find ourselves outside our comfort zone, moving from our well practised techniques to improvisations. This article outlines both the huge opportunities and potential challenges for UX professionals exploring mobile design in 2012.
Read ´UX and Mobile Design: 2012´s Challenges and Opportunities´ |
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Melbourne
Ground Floor, 119 Ferrars St
South Melbourne
VIC Australia 3205
T: 1300 783 103
F: +61 3 9684 3434
E: email@UsabilityOne.com |
Sydney
Level 1, 26-28 Wentworth Ave
Surrey Hills
NSW Australia 2010
T: +61 2 9261 4624
F: +61 3 9684 3434
E: email@UsabilityOne.com |
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