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October 2011 Newsletter |
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Feature Article:
Do I Need An App? |
| While smart phones and tablets may not be new, the proliferation of these devices has grown significantly in Australia over the past few years. Businesses want to capitalise on the potential exposure they can get from a slick native smart phone app and often feel that it is a must have to create a presence in the mobile space and foster mobile browsing habits in their users. Sometimes, the impact business’ hope for does not always materialise. There are a number of options and factors to consider in this digital space, and the question 'do I need an App' should be carefully rationalised.
Read full article |
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| What we've been doing? |
Mobile App Testing
UsabilityOne have been busy over the past few months testing a range of smart phone apps and working closely with developers to optimise the user experience across a range of platforms. This is an exciting time to be developing and working on new technologies and usability testing is an important part of the design process regardless of the platform or device. |
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| Social Media Usability Tesing
Recently UsabilityOne performed several rounds of usability testing on a new social media tool currently in development. In addition to the general user experience, we gained some interesting insights into what customers and businesses want from social media interactions, and how tools can be better customised to meet user's needs. We look forward to working on similar projects in the future and using the knowledge we have gained over the past few months. |
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| U1 Blog highlights in October |
Metadata: the Forgotten Aspect of the User Experience
Metadata is often forgotte, or abused in the web design process. Unfortunately, having accurate metadata content is more important to the user experience then it seems. We expand on why metadata still matters, and how to optimise metadata to improve your user's information seeking and user experience.
Read blog article |
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| Other people's articles that caught our eye: |
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5 Big Usability Mistakes Designers Make on Carousels
Recently, we have noticed the increasing number of image carousels on websites. While they are a good way to display visual items in a way that’s quick for users to browse, making them usable is a different story. This article provides some tips for what not to do when designing carousels, to ensure they are usable and provide an enjoyable visual experience for your users. Read ´5 Big Usability Mistakes Deisgners Make on Carousels´. |
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Email Marketing: Campaign Analysis, Metrics, Best Practices
With the phenomenal rise of social media, it often seems that email has been relegated to an old-fashioned practise with limited value for business marketing and profit. This is not true- email remains an established credible and profitable channel, with an immense reach across users. This article outlines how to use marketing campaign analysis and metrics to optimise email for your business and reap the rewards.
Read ´Email Marketing: Campaign Analysis, Metrics, Best Practices´. |
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Debating the Fundamentals: The Geographic, Temporal and Political Nature of Usability Heuristics
When it comes to web design, usability heuristics are often hailed as irrefutable truth. They serve as an effective tool for teaching people about interactive design and in isolation each heuristic presents an obvious path towards creating an optimal design. Interestingl, usability heuristics are often in direct opposition to each other and achieving all simultaneously is almost impossible. This article explains some of the debates of usability heuristics, and what should be kept in mind, when looking at heuristics as a whole. Read ´Debating the Fundamentals: The Geographic, Temportal and Political Nature of Usability Heuristics´. |
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Melbourne
Ground Floor, 119 Ferrars St
South Melbourne
VIC Australia 3205
T: 1300 783 103
F: +61 3 9684 3434
E: email@UsabilityOne.com |
Sydney
Level 1, 26-28 Wentworth Ave
Surrey Hills
NSW Australia 2010
T: +61 2 9261 4624
F: +61 3 9684 3434
E: email@UsabilityOne.com |
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