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www.UsabilityOne.com February 2011 Newsletter
 
 
Feature Article:
Evaluating Site Search
In any website, search is an important user interface element. So, how do we evaluate the performance of a site search from a usability perspective? This question can be addressed from two separate angles. From a classic usability evaluation perspective we can compare how the site search performs against search best practice and observe users searching the site. Alternatively, we can look at Key Performance Indicators (or KPIs) to monitor how the site search is performing over time. Read full article
 
 
What we've been doing?
V/Line website launched

At the end of 2010 the new V/Line website was launched www.vline.com.au. Prior to this launch, UsabilityOne performed a series of one-on-one user tests to ensure the quality of the user experience. These user tests confirmed the popularity of the journey planning tool on the homepage and identified some issues with the new interactive map. Observing users interacting with the map enabled the design and development of various usability enhancements to improve the utility and relevance of the map.

 V/Line Website Launched
 
 
Soon to be released - E-Commerce report

UsabilityOne has been busily working on an industry report that examines the intricacies of e-Commerce and how it can be harnessed to increase sales and develop rapport with its intended customers. The subsequent results produced an in-depth and highly intriguing document, split into three key components: 

  1. Compliance audit
  2. Customer interviews
  3. Neuromarket research 

Look out for the first part of the report in the coming weeks.

 
 
U1 Blog highlights in January
Are task models finally gaining popularity?
A look into how task models could be used to support usability evaluation. Read blog article
 
 
What we've been up to...
Welcome Usability Fundamentals Course in Sydney & Melbourne Running in-house usability tests workshop
UsabilityOne would like to extend a warm welcome to Sean and Lina who join us in February 2010.

 

 Melbourne
Date: 24th - 25th November 2009
Time: 9am - 12.30pm
Where: 119 Ferrars Street, South Melbourne, 3205, Victoria

Sydney
Date: 7th - 8th December 2009
Time: 9am - 12.30pm
Where: Level 1, 26-28 Wentworth Ave, Surry Hills 2010, NSW

 Melbourne
Date: 25th November 2009
Time: 1:30pm - 5pm
Where: 119 Ferrars Street, South Melbourne, 3205, Victoria

Sydney
Date: 7th December 2009
Time: 1:30pm - 5pm
Where: Level 1, 26-28 Wentworth Ave, Surry Hills 2010, NSW
 
 
Other people's articles that caught our eye:
 
Why Your Form Buttons Should Never Say Submit
When you see a Submit button on a form, what comes to your mind? One could easily reason that clicking the button submits the user's information into the system for processing. A Submit button describes what the system does well, but it doesn't describe what the user does at all. Read 'Why Your Form Buttons Should Never Say Submit'
 
 
7 Social Media Marketing Expenses to Consider
Since social media marketing in some form is now part of most marketers' plans, it's critical to gauge its cost so that you can compare it to other options. Here are seven social media costs to consider including in your marketing budget: Read '7 Social Media Marketing Expenses to Consider'
 
 
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Contact Us
Melbourne
Ground Floor, 119 Ferrars St
South Melbourne
VIC Australia 3205

T: 1300 783 103
F: +61 3 9684 3434
E: email@UsabilityOne.com

 Sydney
Level 1, 26-28 Wentworth Ave
Surry Hills
NSW Australia 2010

T: +61 2 9261 4624
F: +61 3 9684 3434
E: email@UsabilityOne.com

  
 
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