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August 2011 Newsletter |
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Feature Article:
How to identify your users |
| While there are plenty of research methods on the market to obtain user needs, the fundamental question that often baffles our clients is, "How do we actually identify our users?" In many cases, clients are sitting on a wealth of information which will help to answer this question, and often it only becomes a matter of looking at the right sources.
Read full article |
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| What we've been doing? |
Changes to Client Relations
David Lilley is the new Client Relationship Manager at UsabilityOne. Although his name may be new to you, he has actually been working behind the scenes at UsabilityOne for the last 6 or 7 years in an HR capacity. He is now returning to the roots of the early part of his career in a client facing position. Although he is not a 'Usability practitioner', he does have extensive experience in research and has managed to pick up some of the jargon through his previous role.
David's role is to touch base with our clients to learn about their business, their web/online objectives, and what we can do to help them achieve these.
In his short time as Client Relationship Manager at UsabilityOne, he has noticed that many of our clients see us as merely Web Usability Researchers; which is true, but is only a fraction of what we do in the broader User Experience space. David's role is to help our clients understand when to integrate user research to better achieve business objectives. Feel free to give David a call and discuss your business needs on (03) 9684 3470. |
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New Staff Member
This month we're pleased to announce a new member to the UsabilityOne Melbourne team, Benn.
As our new Administration Assistant, Benn brings to UsabilityOne a mixed bag of skills and experience. Over the past few years, he has acquired an impressive amount of experience in the Administrative arena, and outside of work maintains a keen interest in all things Aviation. Being the unreconstructured Australian male that he is, his interests include 'planes, trains and automobiles', reading and watching movies.
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Usability Training
Are you are interested in usability training for your organisation? We are designing a new program of courses and would love to hear what you want to learn more about. If you are interested please email Peter at pharris@usabilityone.com |
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| U1 Blog highlights in August |
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Hear me out!!
While businesses strive to increase their online visibility, at the same time many can make it very difficult for customers to get in contact with them. This attitude not only means queries go unanswered, but customers can lose faith in the brand. If you have a product, services or corporate website, there are a few things to watch out to ensure your communication channels are optimised and customers can easily make quality contact.
Read blog article |
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| What we've been up to... |
| Welcome |
Usability Fundamentals Course in Sydney & Melbourne |
Running in-house usability tests workshop |
| UsabilityOne would like to extend a warm welcome to Sean and Lina who join us in February 2010.
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Melbourne
Date: 24th - 25th November 2009
Time: 9am - 12.30pm
Where: 119 Ferrars Street, South Melbourne, 3205, Victoria
Sydney
Date: 7th - 8th December 2009
Time: 9am - 12.30pm
Where: Level 1, 26-28 Wentworth Ave, Surry Hills 2010, NSW |
Melbourne
Date: 25th November 2009
Time: 1:30pm - 5pm
Where: 119 Ferrars Street, South Melbourne, 3205, Victoria
Sydney
Date: 7th December 2009
Time: 1:30pm - 5pm
Where: Level 1, 26-28 Wentworth Ave, Surry Hills 2010, NSW |
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| Other people's articles that caught our eye: |
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Pairing Up Usability Testing with A/B Testing
Usability professionals often face the challenge of showing the value of usability testing through quantifiable results. For clients, the real question is often 'how do I know the usability testing will help me meet my business goals'? A way to provide a client with quantifiable data is to combine usability testing with A/B Testing. This combination can often make these two methods of user research more effective than either on its own, and ensures client's data and business information requirements are met.
Read ´Pairing Up Usability Testing with A/B Testing´
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11 Digital Marketing "Crimes Against Humanity"
Digital marketing is undeniably the way of the future, however time and time again, examples can be found of poor digital marketing strategies and techniques. By avoiding these common mistakes, you can ensure your digital marketing strategy is effective and works to assist your business development objectives. How many
'digital marketing crimes against humanity' is your business committing?
Read ´11 Digital Marketing "Crimes Against Humanity"´
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Privacy Statement
UsabilityOne respects electronic privacy and will not give out your name or address under any circumstances. You may unsubscribe from the newsletter at any time by using
this link. |
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Melbourne
Ground Floor, 119 Ferrars St
South Melbourne
VIC Australia 3205
T: 1300 783 103
F: +61 3 9684 3434
E: email@UsabilityOne.com |
Sydney
Level 1, 26-28 Wentworth Ave
Surry Hills
NSW Australia 2010
T: +61 2 9261 4624
F: +61 3 9684 3434
E: email@UsabilityOne.com |
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