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www.UsabilityOne.com April 2011 Newsletter
 
 
Feature Article:
The Great Persona Debate
Lately we have been struck by just how many different perspectives and ideologies were behind the persona development process. So why are there so many different theories for creating personas in the UX and user-centred design world? The answer behind the multitude of persona theories essentially comes down to the fact there really are no universal guidelines or methodologies behind the creation of personas. This means over the years, people have been left to formulate their own methodologies, resulting in a huge variety of opinions and debates on how personas should be created. Read full article
 
 
What we've been doing?
Report - State of Online Retail - Part 1
With eCommerce retail revenue growing exponentially in Australia, the role of online shopping for retailers has never been so important. As customers are changing, so are their expectations. People are becoming ever more connected, informed and in control of their online experience and as such expect more from their 'e-tailer'. Part 1 of our 3 part series explores the level of usability across a range of Australian eCommerce websites. What this report proves is that there is significant room for improvement for any online retailer when it comes to usability.

Adobe PDF Download full report (PDF - 6MB)
 
 
U1 Blog highlights in January
Are gateway pages the answer to PDF shock?
Explores whether gateway pages prevent PDF shock or add more confusion. Read blog article
 
 
What we've been up to...
Welcome Usability Fundamentals Course in Sydney & Melbourne Running in-house usability tests workshop
UsabilityOne would like to extend a warm welcome to Sean and Lina who join us in February 2010.

 

 Melbourne
Date: 24th - 25th November 2009
Time: 9am - 12.30pm
Where: 119 Ferrars Street, South Melbourne, 3205, Victoria

Sydney
Date: 7th - 8th December 2009
Time: 9am - 12.30pm
Where: Level 1, 26-28 Wentworth Ave, Surry Hills 2010, NSW

 Melbourne
Date: 25th November 2009
Time: 1:30pm - 5pm
Where: 119 Ferrars Street, South Melbourne, 3205, Victoria

Sydney
Date: 7th December 2009
Time: 1:30pm - 5pm
Where: Level 1, 26-28 Wentworth Ave, Surry Hills 2010, NSW
 
 
Other people's articles that caught our eye:
 
Why Whitespace Matters
Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained? Read ´Why Whitespace Matters´
 
 
In Search Of The Perfect CAPTCHA
This article follows the search for the perfect solution to the problem of increasing amounts of human-generated spam. We'll look at how and why CAPTCHAs are used and their effect on usability in order to answer key question: what is the perfect CAPTCHA, and are they even desirable? Read ´Is Search of the perfect CAPTCHA´
 
 
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Contact Us
Melbourne
Ground Floor, 119 Ferrars St
South Melbourne
VIC Australia 3205

T: 1300 783 103
F: +61 3 9684 3434
E: email@UsabilityOne.com

 Sydney
Level 1, 26-28 Wentworth Ave
Surry Hills
NSW Australia 2010

T: +61 2 9261 4624
F: +61 3 9684 3434
E: email@UsabilityOne.com

  
 
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