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April 2010 Newsletter

Help Your Customers Help Themselves
Consumer acceptance of online self-service is high across a wide range of consumer target groups and industries. It suits the consumer's busy lifestyle and means they can conduct their tasks in their own timeframe. However, often organisations let down their customers with a poor self-service experience. Read full article

What we've been up to...
Newsletter goes monthly	Jet setting in Japan and New York
UsabiltyOne has decided to keep its subscribers up-to-date more frequently with news on the latest trends in the industry, as well as what we've been doing. Also don't forget to check out our blog with weekly thoughts, updates and usability images.	UsabilityOne team member, Owen Hodda has spent the last month travelling around Japan and New York. Although he attempted to learn Japanese before leaving, we suspect Owens main form of communication will be through the iPhone translation application. Gotta love technology!

Below are a few recent articles that caught our eye:

10 unexpected online user behaviours to look out for
When designing a website, there are key user behaviours that should be taken into account. But in order to take them into account, it helps to know them. This article talks about 10 of the more interesting and less well-known user behaviours that regularly occur in user testing. Read full article

Credibility: Yours to Loose
Show of hands: How many people noticed the typo in the title? My guess is that those who did were ready to jump all over my mistake. It was done intentionally to help prove my point: Visitors notice typos... Read full article

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