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www.UsabilityOne.com
www.UsabilityOne.com January 2010 Newsletter
 
 
Feature Article:
The Psychology Behind Web Optimisation...
Almost all retail companies have a web presence these days. But how effective are these digital shop fronts at attracting visitors and turning them into paying customers? Securing high rankings and drawing web traffic seems to be the primary focus of many retail sites, but too often the user experience gets lost in the mix. Making it easy for the customer to buy your products is critical to your website's success. Read full article
 
 
What we have been doing?
After an incredibly busy lead-up to the end of the year, we'd like to wish everyone Season's Greetings and Happy New Year from the team at UsabilityOne.
Seasons Greeting & Happy New Year from UsabilityOne Team
 
 
U1 Blog highlights in December
Power Retail - An interview by Shefik Bey Part 2
UsabilityOne Managing Director, Shefik Bey was interviewed in November by Power Retail. See Part 2 of a 4-part interview. Watch Part 2 of the interview.

Combining offline and online processes seamlessly
A recent experience highlighted the importance of a smooth integration between the off-line and on-line elements of the application process. Read the blog article
 
 
What we've been up to...
Welcome Usability Fundamentals Course in Sydney & Melbourne Running in-house usability tests workshop
UsabilityOne would like to extend a warm welcome to Sean and Lina who join us in February 2010.

 

 Melbourne
Date: 24th - 25th November 2009
Time: 9am - 12.30pm
Where: 119 Ferrars Street, South Melbourne, 3205, Victoria

Sydney
Date: 7th - 8th December 2009
Time: 9am - 12.30pm
Where: Level 1, 26-28 Wentworth Ave, Surry Hills 2010, NSW

 Melbourne
Date: 25th November 2009
Time: 1:30pm - 5pm
Where: 119 Ferrars Street, South Melbourne, 3205, Victoria

Sydney
Date: 7th December 2009
Time: 1:30pm - 5pm
Where: Level 1, 26-28 Wentworth Ave, Surry Hills 2010, NSW
 
 
Other people's articles that caught our eye:
 
Visionary Usability: Making Friends With Graphic Design
The science of visual appeal and how to make it work in a usability context. According to recent findings by two researchers at the Wichita State University Software Usability Research Center (SURL), first visual impressions are very important in determining whether someone likes the site - even the first one-twentieth of a second!
Read 'Visionary Usability: Making Friends With Graphic Design'
 
 
Expedia on how one extra data field can cost $12m
Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company´s bottom line. Read 'Expedia on how one extra data field can cost $12m'
 
 
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Contact Us
Melbourne
Ground Floor, 119 Ferrars St
South Melbourne
VIC Australia 3205

T: 1300 783 103
F: +61 3 9684 3434
E: email@UsabilityOne.com

 Sydney
Level 1, 26-28 Wentworth Ave
Surry Hills
NSW Australia 2010

T: +61 2 9261 4624
F: +61 3 9684 3434
E: email@UsabilityOne.com

  
 
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jimik