There is a growing trend for websites to use audience based navigation
on the homepage. Whilst it is encouraging to see audiences are getting
so much attention on homepages, there are some important considerations
when using this technique.
Read full article.
We recognise that for some people, pouring over stats about the website
is as enjoyable as having your fingernails removed. Which is why having
insights presented in the right way is so important.
Read full article.
Usability Tip No. 16:
Colour Blindness
Colour Blindness
Colour blindness affects
8% of the male population (0.4% for women. This rate varies across
race). Colour blind users often struggle to navigate and understand
a website which uses colour extensively to convey information.
Read full article.
Usability Articles
We’re always
reading articles from around the globe about the latest issues
relating to usability, web analytics and web design. Below are
a few that caught our eye over the last months:
Why usability versus branding is such a farce
One group thinks that branding is more
important than usability. The other group thinks the opposite.
In fact, they are both wrong because usability is branding.
It shapes people’s
opinions of your product or organisation...
Read full article.
Usability in a connected world
...Usability is more than a measure of rich functionality or a beautiful
UI; no matter how sophisticated or attractive, if something doesn't work
well out of the box, it will not rate as highly usable...
Read full article.
