It is becoming easier for developers to create highly dynamic web sites these days. This is great news if the site is usability tested and incorporated correctly, but a potential road crash if this interactivity is implemented without usability in mind. We have observed both good and bad usability examples on dynamically rich web sites.
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Observing live user testing is a priceless experience for website managers and web developers. First hand observation assists to place later project recommendations clearly in perspective, thus building internal consensus regarding implementation of design changes. This document outlines some suggestions for getting maximum value from attending one-on-one user testing sessions.
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We’re always reading articles from around the globe about the latest issues relating to usability, web analytics and web design. Below are a few that caught our eye over the last months:
Unlocking Key Performance Indicators: “Take Rate”
Key Performance Indicators or KPI's are the critical web metrics you should be monitoring to evaluate the effectiveness of your site. In this article, ‘FutureNow’ discuss the "take rate"; the amount of people taking you up on a given offer on your site. Read full article.
A Business Case for Usability
Until usability gets embedded in the processes of your company, you'll probably find you need to justify the investment. Fortunately, usability initiatives deliver a major return on investment: it's not unusual for usability projects to return benefits of 5-10 times their cost in the first year alone. Read full article.
Government Websites Must Focus
Government websites must specialise and deliver better services to specific audiences, not try to be everything to everybody. Read full article.
