UsabilityOne’s latest industry report, ‘The User Experience of Health Insurance Websites’ is now available for
free download. The report assessed the user experience of ten of Australia’s leading health insurance websites against 162 usability principles. Read our
executive summary or
download the full report.
UsabilityOne has recently been trialling the use of un-moderated user tests in conjunction with our traditional moderated tests. The un-moderated user tests, in the form of a modified online survey, allow the quantification of observations from moderated user testing and unlike a normal online survey are tailored to capture both customer
opinion and
behaviour in an online environment. While a great addition to usability testing, we’ve realised un-moderated user tests will never be able to replace the value and power of observation.
> Read full article We’re always reading articles from around the globe about the latest issues relating to usability, web analytics and web design. Below are a few that caught our eye over the last months:
The best websites are useful and ugly
Gerry McGovern looks at the design of websites and why functionality and usefulness are far more important to the success of your website than how nice and elegant it looks. > Read full article
Should designers and developers do usability?
Jakob Nielsen looks at the pros and cons of designers and developers doing their own usability testing. Jakob suggests that having a specialised usability person is best, but smaller design teams can still benefit when designers do their own user testing and other usability work. > Read full article
Top Ten Mistakes of Shopping Cart Design Revisited
The following article provides a list of common mistakes with e-commerce shopping cart design. This article reviews how 500 of the top internet retail sites of today implemented their shopping cart design. > Read full article
